Privacy Policy for Demerits.ca
Why you’re seeing this:
Google (e.g., AdSense/Analytics) and Canadian privacy law (PIPEDA) both require that we post a clear privacy notice explaining what data we collect, why we collect it, and how you can control it.
1. Who we are
Demerits.ca (“we,” “our,” or “us”) is a Canada‑based website that helps drivers understand and navigate Immediate Roadside Sanctions (IRS)—administrative, impaired‑driving charges issued roadside by law‑enforcement officers. Our contact details are in Section 14 below.
2. Scope of this Policy
This notice applies to all visitors, registered users, and customers who interact with Demerits.ca through our website, email, or any integrated mobile experience related to IRS administrative impaired‑driving matters.
3. Information We Collect
| Category | Examples | Source |
|---|---|---|
| Information you provide | Name, email address, comments you leave, form submissions, Contravention details, &c | Directly from you |
| Information collected automatically | IP address, browser type, device identifiers, pages viewed, referral URL, time‑on‑page, coarse location | Cookies, server logs, Google Analytics |
| Information from third parties | Ad interest categories, anonymized demographics | Google AdSense & Analytics cookies |
4. How We Use Your Information
-
Provide and maintain the site’s core functionality
-
Respond to enquiries or support requests
-
Improve site performance, content relevance, and user experience
-
Display advertising (including interest‑based ads) and measure ad performance
-
Detect, investigate, and prevent fraud or security incidents
-
Comply with legal or regulatory obligations
We rely on one of the following legal bases under PIPEDA/GDPR: (a) your consent, (b) performance of a contract, (c) legitimate interests that are not overridden by your rights, or (d) compliance with a legal obligation. TermsFeed
5. Cookies & Similar Technologies
We use first‑party and third‑party cookies, web beacons, and local‑storage objects to:
-
recognise returning visitors
-
remember preferences (e.g., language choice)
-
analyse traffic via Google Analytics
-
serve personalised or contextual ads via Google AdSense
AdSense disclosure (required by Google):
Third‑party vendors, including Google, use cookies to serve ads based on a user’s prior visits to this and other sites. Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to Demerits.ca and/or other sites on the Internet. You may opt out of personalised advertising by visiting Ads Settings. Google HelpGoogle Help
For EU/UK/EEA visitors we display a consent banner that integrates with a Google‑certified Consent Management Platform (CMP) in line with the EU User Consent Policy. Google Help
You can control cookies through your browser settings or our on‑site cookie‑preferences tool.
6. Third‑Party Services
| Service | Purpose | Policy |
|---|---|---|
| Google Analytics | Site analytics & reporting | https://policies.google.com/privacy |
| Google AdSense | Ad personalisation & measurement | https://policies.google.com/technologies/partner-sites |
| Email service provider | Newsletter delivery | Link provided in each email |
These providers may store or process your data outside Canada; when they do, we rely on contractual safeguards and standard contractual clauses (SCCs) where required. TermsFeed
7. Sharing and Disclosure
We do not sell or rent personal information. We share it only:
-
With service providers who perform services on our behalf under confidentiality agreements
-
For legal reasons (court order, subpoena, or to protect rights and safety)
-
In business transfers (e.g., merger or acquisition), with notice to you if legally required
8. International Data Transfers
Because our providers operate globally, your data may be processed outside your province or country, including in the United States or EU. Where local laws are deemed inadequate, we rely on legally recognised transfer mechanisms such as SCCs.
9. Your Privacy Rights
| Jurisdiction | Your rights |
|---|---|
| Canada (PIPEDA) | Access, correction, challenge accuracy, withdraw consent |
| EU/EEA (GDPR) | Access, rectification, erasure, restrict processing, data portability, object to processing, lodge a complaint |
| California (CCPA) | Know, delete, opt‑out of sale (note: we do not sell personal data) |
To exercise any right, email us at Admin@demerits.ca. We may ask for verification before fulfilling your request.
10. Data Retention
We retain personal information only as long as necessary for the purposes outlined in this policy, unless a longer retention period is required by law, regulation, or tax obligations.
11. Security
We use industry‑standard administrative, technical, and physical safeguards—such as HTTPS, firewalls, and regular security audits—to protect personal information against loss, misuse, or unauthorised access. Nevertheless, no internet transmission or storage system is guaranteed 100 % secure.
12. Children
Demerits.ca is not directed to children under 16. We do not knowingly collect personal information from them. If you believe we inadvertently collected such data, contact us and we will delete it promptly.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Material changes may take place without notice. Continued use of the site after changes take effect constitutes acceptance of the revised Policy.
14. Contact Us
Data Protection Officer
Demerits.ca
admin@demerits.ca